Digipak-style packaging is often used for CD singles or special editions of CD albums. Digipaks typically consist of a gatefold (book-style) paperboard or card stock out binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
The generic 'digipack' came to be used to describe all soft CD packaging. Digipaks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular, it began to be used by more manufacturers.
Today digipaks are very common and very popular.
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| Digipak Template |
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| Example of a Digipak - Rihanna |
Benefits of a digipak for the artist
The front of the digipak will have some aspect of what the artist represents and what their predominate genre is. The digipak will most likely embody, be themed around and send a message about the artist's image. This links to emphasising the artist brand image which increases the popularity of the artist. The digipak also exemplifies the artistic and creative approach the artist is taking throughout the music. For example if there's some futuristic idealism conveyed in the lyrics or the visuals in the music video then the front cover wouldn't be very contemporary but more obscure and abstract. All aspects of the digipak, brand image and music video are all interwoven together.
Digipaks benefit the artist and their music as its promotional aspect of the music industry which helps bring awareness to the artist thus selling the artist and encouraging consumers to buy and listen to their music. You could argue that buying a digipak establishes your loyalty to your artist.
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